McD US advertises its newest product by snubbing Starbucks' coffee prices.
Another billboard slogan jabs, "large is the new grande."
"The billboard placement was done because we picked high visibility locations," said Alan Finkelstein, who owns four McDonald's in King County. "We really wanted to point out that ordering an espresso at McDonald's is quick and simple. Small, medium and large. It's easy."
Another billboard slogan jabs, "large is the new grande."
"The billboard placement was done because we picked high visibility locations," said Alan Finkelstein, who owns four McDonald's in King County. "We really wanted to point out that ordering an espresso at McDonald's is quick and simple. Small, medium and large. It's easy."
It has even launched a website aptly named http://www.unsnobbycoffee.com/, where it includes a "Snobby Coffee Intervention" flash, which begins with this foreword: "Click here to help a friend kick their snobbish habit". LOL xD
And it is reported that Starbucks is not going to retaliate. Hmm..
I just love how liberate American advertising is - super entertaining x)
1 comment:
nice one... XD
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